more direct bookings
GROW YOUR HOTEL PROFITABILITY AND SUCCESS BY FOCUSING ON REVENUE MANAGEMENT, DIRECT BOOKING STRATEGY, GETTING MORE VALUABLE BOOKINGS AND SERVING SATISFIED GUESTS.
Ultimate ONLINE TRAINING PROGRAM for HOTELIERS
around the globe
helping you to unlock your revenue potential
- Activate the full potential of your hotel simply by focusing on your clients instead of lowering your price or increasing commission on OTAs to gain more bookings.
- Wake up your senses and start feeling the value you are offering.
- Hit the market with a valuable offer which will bring you the clients you want.
- Master your skills and know-how, and use the right technology to support you on your journey.
- Acknowledge the power of optimizing a hotel product for your ideal customer.
- Feel in love with your guests and your approach of making their stay unforgettable.
- Watch the number of positive reviews growing and your guest satisfaction is making your team to be super proud of the job they do.
- Enjoy the moment having more money to grow your hotel, to improve your services, to pay your staff better salary, to support the local community by paying less commission for your bookings.
- Move from “doing a successful hotel” to “being a successful hotel” and start working as a team sharing the same values.
Our 5-weeks live online training program will guide you and support you in a new era of your hotel success while focusing on revamping your direct bookings strategy by using dynamic pricing & revenue management strategies.
Using the powerful combination of your & your staff state-of-mind, technology and your sales, marketing & revenue skills will grow your hotel success exponentially.
YES, YOU ARE MANAGING A SUCCESSFUL HOTEL AND YOU ARE STARTING TO WIN MORE DIRECT BOOKINGS! YES, YOU CAN MAKE 12 MONTHS ROOM REVENUE in JUST 9M, oR EVEN SOONER. AND YOU WILL GET MUCH MORE... in 1, 2, 3 or 5 YEARS!
DO YOU WANT THIS TO BE YOUR NEW REALITY? HOW DOES IT FEEL?
Succesful hotel is:
- using dynamic pricing, revenue tactics & direct booking strategy to increase profitability.
- not dependent on the OTAs and 3rd party and doesn't pay high commission invoices.
- capturing any contact coming from OTA and turning it into a direct booking.
- building its own brand while benefiting from the guest loyalty & satisfaction.
- monetizing online reviews and using their value for increasing the demand.
- your team is a group of human beings making the guest super happy and wanting to come back soon.
- earning money with ease and the team is proud to work for such a hotel.
- optimizing occupancy to be sustainable and increasing the value of the each booking.
3* property with 45 rooms in Central Europe achieved following results
100 % room revenue in 27 months
2019 - 08% bookings via OTA
2020 - 02% bookings via OTA
as of 2021 is this hotel a pure direct bookings property
Room Revenue increased by 36 % in first 12 months
In another 18 months hotel increased RevPAR by 72%.
During the online training you will learn how the hotel achieved. Our proven process on how to achieve more direct bookings is structured into 3 stages. Put your mind into and use our knowhow in your property.
I’m here to help you kickstart your direct booking strategy, help you to understand dynamic pricing & implement revenue management tactics in your property by using mind, skill and tool set.
Claim what is rightfully yours.
Your guests = your direct bookings. Do not allow anyone anymore to own your guests. You are the only one who can create a great stay experience. Let the OTA create a demand for you, but convert them to book directly. Embrace your limitless potential. Be the one using dynamic pricing, revenue tactics & direct bookings to grow your business and long-run financial prosperity.
ARE YOU READY TO START WINNING MORE DIRECT BOOKINGS?
- Future success of your hotel is not only in technology or in your skills. They alone will not fix it. They alone will not drive more direct bookings.
- You can have the best booking engine, the perfect website or reputation tool but without a “how-to”, the technology will be just a nice-to-have-gadget in your property.
- It is not about many blog posts focusing on tips how to increase revenue you have read or how many free webinars offered by the technology providers have you been attending. Your know-how will not fix it. Your skills need to be fully supported by the tools you use.
- The change and willingness to win more direct bookings is coming from within. It is all about your belief system. It is about being confident to overtake the responsibility of your daily sales, marketing and revenue tasks.
- We need online travel agencies to help us to be seen. And our job is to convert our future guests directly.
Now is the time!
Own your customer. Own their contact. Own their satisfaction. It is you and your team who is making the guest happy. The success is yours. Period! Grab this.
Our live online training is focused on implementation of what you might be already know, but seeing the whole picture and understand the complete puzzle is the best what you can for your sustainable revenue growth & hotel success.
This is why this live online course was created. To guide you how to implement it. Since 2010 I have been guiding hundreds hotels on their way to higher profit, smart occupancy and satisfied guests. You can be the next one winning more direct bookings, just follow me and trust in the process.
More Clients Wins
OUR HOTEL boost the direct sales by 51,5% and increased revenue by 88% by applying Radka's STRATEGIES and 3 core elements direct booking strategy
Even in the pandemic year, number of reservations requests increased by 100 %. We boosted the sales, number of direct bookings increased more than 50 %. Our average booking price via booking engine has grown up by 20 %. We applied dynamic pricing, revenue management tactics, changed the booking engine, added CRM and we started to work as team!
Here’s what we’ll do together & content you will receive to level up your revenue
5-weeks online training - live educational sessions - mentoring Q&A calls - DIGITAL TOOL
Boost your sales and to optimize your distribution market share from OTAs to direct business.
This training will introduce you to our 3 core elements of proven systems on how to gain more direct bookings. We will use dynamic pricing & revenue management strategies & tactics. You will increase the number of bookings in a very short time, you will optimize your offers, you will fine tune your website, collect more positive reviews and focus on conversion rate. Simply optimize all your daily sales, marketing & revenue tasks to result in more direct bookings.
is here to give you best tips that are proven to have an impact on your revenue increase. Implementing several tips will not cost you a penny and it is a quick fix.
- You will get a digital toolkit with direct booking strategy and tips which are successfully working for our clients.
- You will get full insight knowledge of our proven direct booking strategy process.
- You can immediately act. Some of our tips on how to start winning more direct bookings can be implemented without 0 costs.
is here to give you an overview of technology needed for your improved direct booking strategy. We will guide you to select the one supporting exactly your strategy.
- You will learn now to turn OTA clients to direct clients using technology.
- You will audit your current technology while going through the checklist.
- You will be learn how to implement direct booking tips into your technology. In case you are not using suggested technology, our guidance will help you to choose the right one for your needs.
is here to help you shift your energy from pure money-making-machine to sustainable value creation and focus on your customer. Embrace who you are, you want to be and who you want to serve.
- You will audit your Mind Capacity Container by defining where your energy goes and from where your bookings are coming.
- You will receive a guidance on conducting team workshops focusing on your hotel value, ideal 5* client and your product & pricings.
- You will adopt a new art of acting and mind set while conducting your sales and marketing campaigns by using journaling tailor-made for hoteliers only.
Your Digital toolkit:
- Sales & Marketing Plan Template
- Revenue Business On the Books Report
- Demand Calendar
- Direct Booking Strategy Checklist structured into 3 phases
- More Direct Bookings with clients’ tips and how-to
- Team Workshop Guides
- Mindset-Skillset-Toolset Checklists
- Journaling Prompts tailor-made for hoteliers
- Hotel as a Destination Bonus Workshop
Private Client-Only Group
Connect with the other hoteliers of this program, surround yourself with successful industry colleagues, ask questions and get support in our private group. You'll meet ambitious friends, network with other experts, and see the inner workings of high 6 and 7 figure businesses.
Your Hotel Team Kickstarter Workshops
In the training program, we will be working with 3 elements. Mindset - skillset and toolset. Your Hotel Team Workshops are an essential add-ons to learn how your team is positioning the hotel, your offerings and what they think about the guest. A hotel is just a place and without your team, there is no soul. You and your team need to share the same energy & focus while creating or reshaping your direct booking strategy together.
- SWOT analysis with energetic approach
- My hotel offering value in packages & rate offers
- My Ideal 5* client
- My hotel review
- Choosing the right colleague to the team
Online Course Game-Changer Bonus
My Ideal 5* Hotel Guest Visualization & Activation Hypnotherapy
Using all three core elements perfectly organized in online training modules will help you to activate your limitless revenue potential while serving your 5* clients which are aligned with your direct pricing strategy.
Ahoi, I'am Radka
I was born to be a hotelier. And I became fully committed REVENUE STRATEGIST with a clear focus on demand generation, more direct bookings, and guest satisfaction.
It is my honor to teach hoteliers around the globe how to apply the principles of dynamic pricing and revenue management. My intention is to transfer my proven know-how and knowledge into various powerful education conferences, programs and toolkits. I want you to claim what's rightfully yours. I want you to have a healthy share of direct bookings, to manage a property with optimized occupancy by winning the ideal guest. I want you to be come a prosperous hotel. Loved hotel and place to be.
My expertise is built on three core elements which are the ecosystem of your hotel's success. Every small or bigger hotel I have been working with as consultant has proven that combining technology & skills with mindset, meaning changing the way we think about revenue & pricing strategy as well as about guests and how we treat our team, can result in successfully managed hotels which guests fell in love with.
Our Happy Clients
Online training Start winning more direct bookings Radka was held in pandemic, while our country was in full lockdown. No Guests, no hope in future. It was very difficult situation for us personally as well as for whole industry. Thanks to her, we learned how to properly restructure our current products and pricing policy. And how to prepare ourselves for reopening. How to attract our ideal clients and welcome loyal guests without cannibalising on the price and distribution. We appreciate her professional and positive approach.
Thank you very much for the whole Revenue Management training, for a lot of useful information and your professional and energetic approach. The training was very beneficial for me. Although I sometimes felt that there was enough new information, I am happy to confirm that in the next few days everything settled down, the ideas were sorted out and now the whole concept is clear to me. Everything fits together. Now is time to think conceptually and strategically about the future.
Our Pricing Plans
5-weeks live online training program
Do you manage a hotel chain with more then 9 hotels or you own several properties? Please contact me for tailor-made live training program for your sales, marketing, revenue & reception team.
Book a Discovery Call
Looking to clarify revenue potential & discuss opportunities to grow your hotel rprofitability? Our free 15-minutes discovery call is the perfect way how to unlock your potential and clarify all your questions you may have.
It is all about ROI! See what our Clients are saying.
Let us change the hospitality world. TOGETHER.
And get everything in Start winning more direct bookings, our 5-weeks online training with live sessions & Q&A sessions. Your digital copy of the ebooks, checklists, workshops guides. The live sessions will be conducted in real-time and you may watch replay in case you will not be able to attend. You’ll get access to a private client-only group. This investment is a tiny fraction of my private 1:1 consulting and mentoring, and you won’t see this offer anywhere else.
If you are serious about more direct bookings growth of your hotel, then take the next step to unlock that growth by joining our hotel-life-changing program.
For The Love of Hospitality. You are committed to make a change!
Attract the ideal customers and make them happy while choosing your hotel. They will pay you back with higher demand coming from other potential customers. Your higher demand will result in increased total hotel revenue.
You’ll get access to all my advice, experience and teachings in a simple, easy-to-digest format. And I am fully committed to give you the best of me.
This investment is a tiny fraction of my mentoring & coaching rates, and you won’t see this offer anywhere else. If you are serious about gaining more direct bookings, then taking the next step to activate it is to start revamping your strategy.
YOUR JOURNEY TO HAVE HIGHER REVENUE, INCREASED BooKING VALUE
& SATISFIED GUESTS
Be the first in your industry to implement this innovative mind-skill-tool approach that gives you a huge advantage. You want to implement this before your competitors do.
The sooner you add a direct booking strategy into your sales & marketing plan, the sooner you can start celebrate every single new booking received. Your clients are waiting for you to offer them the best package and stay in the hotel they love!
Online Training Core Elements RoadMap
- You will learn how to attract the ideal 5* clientMindset orientation training sessions. Online reputation and value based pricing. You & Your team will conduct a various workshops.
- Direct Booking Tactics to boost your salesSkillset oriented sessions focused on tips & implementation in your property. Fine tuning your strategy that suits exactly to your needs.
- Revenue managment tacticsMarket segmentation, dynamic pricing, understanding your demand. Forecast. Yielding and rate structure session. We need channel manger & booking engine.
More Clients Feedbacks
Thanks for a great online training. I appreciate detailed focus on dynamic pricing and revenue strategies combined with real implementation in hotels' operations. Even though I already knew what revenue management is and what is all behind, I was inspired by "new way of thinking" about pricing and guest oriented approach. A very new aspect of market segmentation, which I previously distinguished differently, was very beneficial for me. I also appreciate a great group of hotels and their valuable experiences and guestions shared during the training
We consider Radka to be an expert in the hotel industry. She monitors trends and technological developments, she can always advise with professional manner. She has already steered us in the right direction. Her non-traditional training style is very inspiring. Imagine a fun form of sharing the knowledge where none of the participants are bored .-)
The positive influence of your trainings and implementation of your advices were already seen in two months time, and are growing each month since then. We loved the way you held the trainings, to be more precise, that through conversation we became aware what is our hotel, who are our guests, what are the hotel's advantages and disadvantages, what we can do to improve and what are the steps to recognize the demand, attract the bookers and get better results. One of the hotel's biggest problem was receiving reservations in a last minute. You really showed us the way how to change our thinking and instructed us with the models that can help us influence the guests to book earlier. Your approach helped us to achieve higher revenue in a very short time Thank you.
Who is this online training for?
It is designed for hoteliers who would like to:
- start reconnecting with guests and gaining more direct bookings
- cut the commission invoices for min. 25 %
- won the customer and his marketing contacts
- use 3rd party websites and OTAs as a place to be visible, but converting the clients directly;
- engage with the clients during their stay and receiving positive reviews;
- overtake a responsibility to hotels financial prosperity;
- to allow a client to be in the center of your hotel;
- rethink your entire focus to the guest;
- work as a team on a new spirit in the hotel;
This program is for hoteliers around the globe who are owning or managing an independent property or a private domestic hotel chain. Boutique hotels, summer or winter resorts, all-inclusive-hotels or amazing places or genius loci properties.
A perfect fit online program for self-made hoteliers and family-run properties (b&b, hostels, or pension) or small domestic chains. For hotels without dynamic pricing skills, revenue management skill and without Revenue Management system.
You’re ready and willing to take action and do the work - it only works if you DO the work.
Hoteliers who would like to benefit from this program are:
- Seeking a new way how to move a hotel to the next level;
- Highly and fully committed to their success;
- Open minded and loves to learn;
- Love to speak about their hotel, they perfect team and wonderful, returning and loyal clients;
- Asking the questions, sharing the successes and results with other hotels;
- Values investing in themselves and their team members;
- Are self-driving and ready to adopt new ideas;
Who is this NOT for?
Please consider not taking action if:
- If you believe that OTAs are the only source of the booking and all your time & energy is entirely focused on selling rooms there.
- If you are blaming other people, things or circumstances for lack of success. This includes governmental restrictions or pandemic.
- If you hate competition for killing the market by cutting down the pricing, but you do the same, simply by participating in the dumping pricing war.
- If you are not willing to invest in your website, technology or your skills. You do not care about your hotel success.
Let's LOOK AT THE NUMBERS
How much is it costing you NOT to focus on direct bookings in your hotel?
If you’re currently depending on the OTAs … you’re wasting the opportunity to build loyalty and own the customer. How long do you want to wait? How much is that worth? As the General Manager of your hotel, you know that acquisition costs of selling a room on OTA starts at 15 %, if not more, while direct booking can cost you a commission much lower. Some booking engine commission starts at 2 %.
Okay, you may say: I have to pay for Google or other ads, an agency for website optimization, and a marketing expert to promote the property online. Well, you know, for sure that you are spending this money even getting the bookings from the OTAs.
If you charge € 100 for one night stay, how many room nights do you need to make in order for this to be worthwhile to you? Okay, let us deduct your room costs to 20 % to hit break-even point. You just need to get 37 nights' booking to pay for this online training back.
Based on my many years experience in implementing direct booking strategies, you will gain much more, not only direct bookings.. Much more if you're going to put your mind into it. Just imagine: Your brand, your guest loyalty, your hotel is now a trendy place... you name it!
I will do my part, are you ready to do yours?
Join me & other successful hoteliers NOW
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR AND YOUR TEAM OWN EFFORT, MOTIVATION, COMMITMENT AND TEAM SPIRIT FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH PROPERTY AND ITS EACH INDIVIDUAL. EACH HOTEL’S RESULTS DEPEND ON ITS UNIQUE BACKGROUND, YOUR & YOUR TEAM DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS INCLUDING PRICING, YIELDING, SEGMENTING, REPORTING OR ONLINE REPUTATION MANAGEMENT. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
FINANCIAL RESULTS DISCLAIMER: ANY REVENUE, ADR, REVPAR OR OTHER RESULTS SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR ACHIEVED REVENUE, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS (HOTEL) DECISIONS, THE INCREASE OR DECREASE OF YOUR HOTEL OR REVENUE LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR AND YOUR TEAM RESULTS.
TESTIMONIALS: I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER HOTELS' & PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS AND HOTELS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.